SEO 101: Should I Put My Business Name in the Title Tag

he html title tag of a web page's html header is the single most important "on page" element when it comes to search engine optimization. That being said, is the best use of this valuable real estate served by including your business name in the title? Chances are the answer is a resounding "no!"

The title tag is an html tag which occurs in the header of a web page's code. The first thing I look at when I get a call from a prospective client is their title tag. More often than not, this tag is being used improperly, to the extreme detriment of the client.

Recently SEOMOZ.org released its rankings of the ten most important factors in search engine rankings. The title tag came in at number 1, and this is no surprise to any SEO that has been around for awhile. Google especially pays a lot of attention to title tag content, and uses title tag information heavily to ascertain the relevant keyphrases for which to rank a site. The opinion of search engine experts is unanimous on this one - keyphrase use in the title tag is the number one "on page" factor affecting search engine rankings. This is not disputed, theorized or subject to professional debate. It is a fact.

Given this fact, we must look at how to best use the title tag to optimize our site for search engines. Many sites place the business name in the title tag (or even worse yet leave it blank or with default content such as "untitled document" or "home page"). Any of these variations can be disastrous!

Let's use an example of a company that manufactures widgets. The primary keyphrase for that company would be "widgets", this being the phrase for which the company would like to rank highly for in the search engines. Now let's assume the company name is "ACME Manufacturing Company, Ltd.". Notice that the word "widgets", which is the desired keyphrase, is not extant in the company name.

So the company goes out and builds a wonderful web site to promote their widgets. However, throughout the site the title tag contains the following content: "ACME Manufacturing Company, Ltd." What is the effect of this?

First off, the effect of this is that the site will likely rank highly for the search query "ACME Manufacturing Company, Ltd.". The problem is that nobody is searching for the company name, they are searching for widgets. So all of ACME's competition shows up in the search engines for a widget query, but poor ACME is nowhere to be found. How do we help ACME rank highly for the search query "widgets"? We must optimize the title tag for the search engines by replacing the current title tag content with the desired search query: "widgets".

Generally speaking, the company name should never appear in the title tag unless you actually expect to derive most of your traffic from searches involving your company name. As this is a rare situation, avoid the temptation to put your company name in the title tag - save it for elsewhere on your page. Put your desired search keyphrases in the title tag, and leave it at that.

Following this methodology throughout your site by optimizing title tag content for each page according to the desired search query for that page will be a major step in the right direction for high search engine rankings.

About the Author: Matt Foster is the President of ArteWorks SEO, a top 5 search engine optimization company in the world. For more information on search engine optimization, please visit http://www.arteworks.biz.

The Importance of Web Usability in Search Engine Optimization

Not only are you in competition with the millions of other Web sites owners who sell the same product/service as you, but you are also competing for users' time and attention. While search engine optimization and submission can bring you the traffic you need, only you can ensure that visitors will stay on your site by giving them a reason to want to stay. That is where Web site usability comes in.

What is Web site usability?
The International Standards Organization (ISO) defines Web site usability as the "effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment." In simpler terms, usability is how efficiently and effectively users can accomplish what they are trying to do when they visit your Web site.

Now that you have an understanding of usability, we'll explain the basics of what a Web site should include to make the most of the user experience:

Content is key

Let's face it, people visit Web sites for content -- they want information. Sure, it helps if your site is visibly appealing as well. But, without the right content, the results of the user experience can be fatal to your business. They simply won't come back.

Here are a few tips to remember in regards to content:

Always be concise. Research shows that reading from a computer screen is about 25% slower than reading from paper or other print medium. To that end, you will want to edit your writing to say the exact same thing in half the words it would take if you were writing on paper. Also, think back to the last time you came to one of those really long-winded Web sites where the content may have been great, but you still had to scroll and scroll and scroll to get to the end. It can be a nuisance. So, keep your pages short.

Make your content scannable. When people use the Internet, they are looking at mass amounts of information. Help them get to the core of what they want by using bulleted items, short paragraphs, and subheadings to make it easier for them to find what they are looking for.

Write without error. There is no excuse -- absolutely none -- for poor grammar, typographical errors, and misspellings. If you own a computer, you have access to spell-checker and grammar-checker technologies. Use them. These small details will reflect upon your site. If you don't convey professionalism on your own business, how will you be conveyed to potential clients? Can they trust you with theirs? Before uploading any new content, proofread it. Then, turn it over to someone else for their input.

Write as if you were a Public Relations pro. Granted, many of us aren't PR exec's, but you should know how to market your business. Use the lingo that is most appropriate for your business. While you want to provide information, your main goal is still one thing: to sell. So, write to sell.

Maximize your keywords. As part of the search engine optimization process, you went to great lengths to select keywords and phrases that are most appropriate for your business. Be sure to use them whenever possible (without being overtly redundant) in your content.

Refresh, refresh, refresh. Web sites should be updated on a regular basis -- don't let them go stale. Add new products/services, update users with new information and tools, do what you can to change your content and keep users coming back for more.

Know your audience. Since most audiences vary in terms of experience level with both your product/service and their experience level with the internet, you will want to simplify things more than ever. You don't want to talk to yourself - make sure potential clients understand your product/service. The best way to do this is to create content that is informative, yet simple to understand for even the newest of the newbies.
Web site design

Secondary to content is the actual design of your Web site. While the user comes to your site specifically for information, they also will want to enter an area that is simple to use and visually appealing. Here are some usability tips regarding Web site design:

Avoid long load times. While the latest technology for Web sites is incredibly interesting and fun, lots of graphics, Flash images, and audio can create long load times that make the user wait. And, if customers have to wait too long, they may leave -- and never come back. As a guide, users will generally wait for a site to load for ten seconds before vacating.

Make your pages simple to read. A common error in Web usability is the incessant need to create the prettiest Web site that ever existed. We've all seen them - every color from the Crayola box of 64 has made its mark on these pages. And, with a little bit of color usually comes a lot of cute little images that dance across your screen. In all seriousness, resist the urge to do this. Not only will it hoard a lot of memory, but it will drive your users crazy. Black text on a white background is the easiest to read. If you really want a colored background, stick with a lighter shade, but remember to use black text.

Create a well-organized site. Maintaining a consistent look and feel throughout your site is critical. The navigation you use on the home page should be carried out throughout your Web site. Clear navigation can either make or break your site. You are basically providing your users with a road map to your products and services. Don't let them get lost along the way.

Consider your space. Content should amount to 50-80% of your page design, with navigation takey up approximately 20% of the space.

Stay consistent with design elements. Select one or two (maximum) fonts and stick with them throughout your site.

Have a secure and automated server. Amazingly only 20% of current Web sites are secure.

What can you do different? This is probably the most important thing to remember when designing your site. Think about your business and your competition. What are you doing differently that will make users visit your site? Once you find out what that is -- whether you offer the lowest prices, have a special widget that no one else sells, or have reputable customer service -- capitalize on that one thing by incorporating it in your design elements.

There are good sites on the Internet and there are an equal number of bad sites (if not more!) out there. The good sites provide for a smooth user experience - simple navigation and simple-to-find information. The bad sites are slow to load, difficult to navigate and leave the users frustrated before they can even get to the information they initially needed. If you've already invested the time and effort into developing a Web site, you should take a serious look at the usability of your site. Here's an simple homework assignment: Some day, when you've got a few hours to spare, surf the Internet and make note of sites you think are good and which ones drove you absolutely crazy. Investigate the qualities of those sites and what made them good or bad. Pretty soon, you'll start to see some patterns that you can learn from and implement into your own usability strategy. Remember, usability is all about creating a unique and enlightening user experience. Usability is the name of the game -- isn't it time you started playing?


Terry Detty, 42, enjoys all aspects of internet marketing and getting out for a breath of fresh air occasionally.
Internet marketing software makes search engine life easier.
Higher search engine rankings with SEO software

Importance of Keywords for SEO

Selecting correct keywords is the best way to reach your site, because the keywords can make or break site future. So selecting correct keywords is an art, so that your visitors can reach on your site directly without any problem. But if your keywords are not according to your potential customer’s desire, or your web site doesn’t have the keyword which they are looking for then they will miss you, which is very bad for the future of your site. You should remember that when you select keyword for your web site, you must use those words which are related to your contents and also popular search words as well. This is called keywords optimization.

A good web page contains information that people are looking for. Keyword search is an art which we have said earlier, for this you have to choose good keyword which are really good and match with your contents, and you must use appropriate tool to select your keywords then you must succeed to select suitable keywords. For example if your site is related to the “dog care” then your keywords is related to the “bathing of dogs”, “eating habits of dogs” etc, so that when people search for the “bathing of dogs” then your site also show in the result, because when people search on all these types of sites then they use these types of keywords, which is too common and also related to these sites.

How to select keywords: Search engine use the keyword to show the rank pages. If you select the right keywords then it should be good for your site. Keywords search is the building block for the search engine optimization. Search engine use those keywords or phases to display web pages which are relevant to these terms.

If you want to select your keywords then you must spend some time on your company site and concentrate on products and quality then you set your keywords according to your products and your service. The most obvious is the direct description of our product, for example widgets if you are selling blue widget then you must set your keywords like “widgets” or “blue widgets”. If you select your keyword blue widgets then your site must display in the result of the search engine. If you have a product which is stain killer then you set your keywords as “stain remover” or “stain killer”, these types of keywords helps to search your site. If you have web Design Company then you must select any keywords like “web design”, “web designing”, “web page design”, “internet web site design”, “web design and development”, “web site design” and many more, these types of keywords helps a site to make the future of the web site.

Site description statements: one thing keywords are not the only way to promote your website. After the whole analysis you must make a list of 30 keywords, 15 is better. Put them in the order of impotency. Here are five steps to selecting keywords so that you can make the best keyword decision for your SEO strategy.
1. Make a list for selection process: Sit down and think about what your web site is about. What is your product and your preliminary service or what your potential customer thinks about your website? With this process you can make a simple list of keywords for the selection process.
2. Select the alternative of your keywords: Review the list you made in step one and try to come up with alternate keywords that are similar to the ones you listed. For example, if you sell ice cream or cakes bakery products, you could make your list of keywords even more specific by listing the different types of ice cream that you sell. Then your list might be expanded to include chocolate, vanilla, tutti-frutti, dry fruit, mango flavor, banana flavor, and many more. The more specific you can make your keywords, the better your chances of finding keywords that have little competition from other Web sites.
3. Go for some software: Now you just move your side to select the research portion of the keyword selection process. Use some software or web based tool to select more specific keywords for the site.
4. Select Common or popular search word: Review the popularity of each search items on the World Wide Web. This will helps you to select the better keyword and the result of the search engine. Keep one thing in your mind that your keywords are common and which is used by the visitor during any search if your keywords are not searchable then it affect the future of your site.
5. Implement your keywords in your site with the help of the Mata tags, alt-image tags, page title, site maps, and anything else you can use to incorporate the keywords you selected. Keep track of your site statistics so you can see what needs to be changed once you have implemented your keywords.
These are the few tips to research your keywords, because the success of your website may depend on traffic going to your site from search engines.

Keywords Solidity: The true definition of keyword Solidity is the ratio of the word that is being searched for, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 800 or more words, obviously it has a lower keyword Solidity than a keyword that would occur six or seven times in a page of similar length. For Example: Suppose you have Web Design Company and your web site represents your company world wide, but you have chosen your keyword not according to your contents or nature of your site. You select your keywords regarding PHP, Photoshop, Flash, Animation these words are very rare in the description or a single web page during search your site is stands in the last number of the search engine, because the ratio of the word against the total number of words appearing on the given web page is very less. So these types of ratio destroy the future of your site.

So when you select your keywords you just select those keywords which have solidity on your web page. Solid keywords also help to brighten the future of your site.

So in the end keywords make or break the future of your site. You never select any keyword from anywhere you must be conscious during the selection of the keywords. The future of your site is depending upon the selection of the keywords. If your keywords are solid and also describe your business then it helps to increase the traffic on your site. A big website is not so big if no one finds it. Keep in mind to research your keywords carefully from the Potential consumer's viewpoint and then sit back and watch the traffic roll in!


Alex Roderick

The Author is the owner of a web site design Company, and providing Web Design and Development Solutions to clients across USA and UK for affordable and sensible prices.

The Top 6 Points To Remember When You're Doing Keyword Optimization

Keywords are words that influence search engines to find your site. This is called search engine optimization. Your keywords have to be placed in your site's HTML source as META tags. Search engine 'robots' will come and search for the keywords your customer types in. If it tallies with your kewords, your site can be found.

However, getting good keywords that give the site more exposure is pretty hard to find. With the right tools, research and application, keywords can save you a lot of time so that you can do other Internet marketing strategies.

These are the Top 6 points you need to remember when you're doing keyword optimization:

- Find your keywords

Get a keyword research tool such as GoodKeywords or WordTracker. These softwares can generate you certain keywords that people type in to search for products similar to yours.

- Single Keywords

Single Keywords do not have that much luck with the search engines, because people want to narrow their research by putting in two or more keywords to go along with it. For example, instead of just setting your site for the word 'health', you can set your site for the words 'health cure osteoporosis'.

- Summarise Your Site

Find keywords that summarise your site. If your site is about Middle Eastern cooking, you can use keywords like 'meditteranean cuisine' and so on.

- Heading

Make sure that the keywords are located at the heading of your website. This is to let your customers know what you're offering to them and giving it to them straight. The heading is also featured in search engines when they're looking for your site, so these keywords in your heading play a small part in helping your site to be found.

- Similarities and Spelling

Search for similarities or double meanings in your keywords that people also type in to search for your product. For example if people are looking for the Portable Playstation, you can also include in the abbreviation PSP.

A lot of people have spelling errors when they type certain keywords online. What you should do is doing some trial and error on certain keywords you feel people normally mis-spell and add it on to your site.

- Placement of Your Keywords

Place your keywords at least 3-4 times in your website. Preferably, one in the introduction, two in the body copy and the last one is in the conclusion of the site. The reason on why you do is is because search engines love it when your site has repetitive keywords, confirming the relevancy of your site with that keyword phrase. Do not repeat them too much, though because it can make your content seem unprofessional.

Overall, these search engine optimization strategies are very easy to implement due to logical sense with a couple of research factors involved. Keyword optimization is one strategy, once implemented cannot take place immediately. Be patient and give it some time for the search engines to find your site.


By: Jo Han Mok

Improved Search Engine Rank: Google Page Rank Misconceptions

Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages. In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.

Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a form of SEO, then there are arguments for and against that belief.

Before we investigate these arguments, let’s understand some fundamentals of search engine listings. First, most search engines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.

Secondly, a search engine customer is the person who is using that engine to seek information. It is not an advertiser or the owner of a website. It is the user seeking information. The form of words that is used by that customer is called a ‘search term’. This becomes a ‘keyword’ when applied to a webmaster trying to anticipate the form of words that a user will employ to search for their information.

A search engine works by analyzing the semantic content of a web page and determining the relative importance of the vocabulary used, taking into account the title tags, the heading tags and the first text it detects. It will also check out text related contextually to what it considers to be the main ‘keywords’ and then rank that page according to how relevant it calculates it to be for the main theme of the page.

It will then examine the number of other web pages that are linked to it, and regard that as a measure of how important, or relevant to the ‘keyword’, that the page is. The value of the links is regarded as peer approval of the content. All of these factors determine how high that page is listed for search terms that are similar contextually to the content of the page.

Without doubt, there are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal two things.

The first is that many such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible. The second is that they contains large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.

It is possible to find such web pages for many keywords. An example is on the first page on Google for the keyword ‘Data VOIP Solutions’. There is a website there that is comprised only of links. The site itself has little content, but every link leads to either another website that provides useful content, or another internal page full of more links and no content. That is how links can be used to lift a web page high in the SE listings.

Such sites frequently contain only the bare minimum of conventional search engine optimization, but the competition is so low that they gain high listings. You will also find them to contain large numbers of internal pages, every one of which contain the same internal and external links.

It is true, therefore, that it is possible to get a high listing without much content, but with a large number of links. However, is that a legitimate argument for those promoting links against content? Could you reasonably apply that strategy to your website? Could a genuine website really contain thousands of links to other internal pages and external pages on other websites, and still maintain its intended purpose?

In the second part of this article, titled ‘Search Engine Rank: Google Page Rank Misconceptions’ wI will explode some myths about Page Rank, and explain how many people are wasting their time with reciprocal links, and perhaps even losing through them. It may be that a linking strategy is not so much an option, as a choice between the type of website that you want: to provide genuine information or to make money regardless of content.

Improved search engine rank might be synonymous with Google Page Rank, but perhaps only if you want to sacrifice the integrity of your website.

Peter normally has his new websites listed on Google, Yahoo and MSN within two days, and consistently gets high search engine listings. His website Improved Search Engine Rank offers to show you how exactly how he does it, including how Page Rank and SEO can be used together to achieve the highest listings for your keyword.

Has Google Page Rank killed off SEO

Has Google Page Rank killed of traditional SEO? Search engine optimization has traditionally been the classical way of making your website attractive to search engine spiders, and without good SEO, there was a time when your site had no chance of being highly listed in Google indices, or the index databases of any search engine for that matter.

However, I keep reading on forums and discussion boards that Page Rank is now more important, or at least the number of links back to your website from others. I personally believe this to be only partially true. That is my opinion after results I have received from my own websites, and tests I have carried out.

What Is Page Rank

First, a short résumé on what page rank is. Google has a formula based upon links to and from other web pages, both internally between page sin your own website, and externally, between your web pages and those of other websites. The more links back from other web pages to a page on your own website, the higher page you get. The more links away from pages on your website to other web pages, the lower page rank that page gets. It is therefore a balancing act.

The reason for this is that Google decided that the more web pages linking to yours, then the more relevant your page must be to the search term (keyword) concerned. Your page must be important for other pages to be linked to it. This is fine as far as that definition goes, but once webmasters understood this, they began to link with each other until, we have a situation today whereby these links are automatically created by means of software, and the content of the linked pages is irrelevant.

However, until Google tackles this problem, right now the Google formula applies irrespective of the relevance of each linking web page. More detailed information is available on the internet, including the links I provide at the end of this article if you need more information on what Page Rank really is.

Is SEO Important?

Some web pages can get listed on Google and other search engines with very little content, and only a large number of links. I have seen examples, and many forum postings on this, but whenever I investigate these sites they appear to be listed only for fairly obscure keywords that are not popularly used.

My opinion is that on-site SEO is very important, but when sites are equally optimized, then the links from other sites become relevant. There is probably a part of the search engine algorithm that includes an element of back-link density in the primary calculation, but I do not believe that onsite SEO is less important than link density.

My reasons for this belief are the results that I can get with my websites/pages with maximum onsite search engine optimization as far as I know how to do it, in relation to those web pages that I have not optimized, but added lots of links to. The optimized pages always do better that the sites with only back-links.

Page Rank Refers to Pages not Websites

Keep in mind that it is only web PAGES that Page Rank and ‘link density’ applies to, and not the whole website. Hence, if you are linked to a page on a website, the home page of which has a PR of 8, this figure ‘8’ is irrelevant to your share of the PR of the page to which you are linked. Most pages have a PR of ZERO, and that is the benefit you get. Zero!

Therefore, when linking to other websites, check out the Page Rank of the page on which your link appears. That is the ranking of you receive a share. Not the home page of the site. Some webmasters will try to con you and state that “because you are linking to high PR website, the link you provide should be on your Home Page”. That is because a Home Page is normally ranked higher because it is the page that most people optimize as much as they can. It is normally the Home Page that is first listed in Google and Yahoo, and is listed the highest.

This is proof to me that SEO is not dead, and that Page Rank and links to and from other web pages is a ploy used by many who have poor content on their website. I know that good search engine optimization wins every time and that links can make the difference between sites with similar SEO and relevance to the search term used by the search engine user.

So, has Google Page Rank killed off SEO: absolutely not, and good search engine optimization on your web pages will provide you with a higher listing that if you relied purely on links. My reason for this belief is my own experience in getting rapid high listings in the major search engines when my website is correctly designed and optimized.

Don’t listen to the theorists offering Page One listings to everybody: logic tells you that it is impossible for all customers using the same keyword to have a Page One listing, let alone Number One, as many advertise.

Don’t even try to learn the theory – it is too complex and the search engines keep changing the rules. Learn from others’ successes. Do what they do exactly and you will be OK. SEO will always win – Page Rank is a fad that will last only until Google cottons on to how it is being abused. True search engine optimization will never fail to succeed. Google Page Rank will never kill off good SEO. Write naturally and provide good information on your web pages. That will always work. Period!


Peter normally has his new websites listed on Google, Yahoo and MSN within two days, and consistently gets high search engine listings. His website Improved Search Engine Rank offers to show you how exactly how he does it, including how Page Rank and SEO can be used together to achieve the highest listings for your keyword.

Article Marketing 101: don’t create your own competition

Article marketing has grown exponentially over the last couple of years due to the now mainstream knowledge of the impact that it can have for search engine optimization (SEO) purposes and even for the author’s name branding. Arguably the most common purpose for the article marketing method is for search engine optimization, which is ironic because the majority of people who employ article marketing tactics for SEO purposes are actually hurting themselves by creating more competition for their own websites.

Article marketing – what it is

Article marketing is just what the name implies; it’s a marketing tactic that relies on the use of articles. To explain it in a simple manner, an article is written and submitted to article directories where hopefully that article will be picked up by other website owners and published on their websites as well. The benefit for article marketing is derived from the “about the author” blurb where the article author can either build credibility for themselves as a writer or they can improve the search engine rankings for their website with the use of keyword focused anchor text on the link back to their website.

Article marketing is considered a viral marketing method because from a single article one can obtain dozens or even hundreds of references to their name and website, which is why article marketing is regarded as a highly effective marketing tactic.

Of course, success with article marketing depends on a number of factors. One’s success with article marketing will depend on how well the article is written, the locations where the article is initially published as well as the overall demand for the topic that the article is written on. An article written about search engine optimization will likely garner more attention and be picked up by more website owners than an article about the mating habits of African bumblebees because information about search engine optimization is in greater demand than the mating habits of bees.

Article marketing for SEO – the biggest mistake

The biggest mistake that is regularly made by novice article marketers is that they are actually creating more competition for their websites. Unfortunately, this mistake is not limited only those who are new to article marketing; this mistake is being made every day by well meaning, but severely misguided search engine optimization firms, which can negatively affect their clients’ websites.

Effective SEO article marketing relies on creation of an article that is topically related to the submitter’s website, but not in direct competition for the keywords being targeted on that website. As an example, if you have a website that is about web hosting and your website’s target keyword phrase is ‘Best web hosting services’, you absolutely do not want to write an article for use with article marketing that focuses on the phrase ‘Best web hosting services’. You can write about any number of web hosting topics such as reseller hosting, shared hosting, dedicated web hosting, but you do not want to submit an article that will compete with your website for the keyword phrase you are targeting.

The reasoning for this is simple; prominent article directories likely have a higher value to search engines than your website. If you submit an article to a website that has a higher value to search engines than your website does, the article submitted to article directories will likely outrank your website for your intended keywords or phrases; i.e. you’ve created competition for your website. This is not even taking into consideration other website owners that may pick up your article for placement on their website; you may inadvertently create hundreds of competitors for your keywords or keyword phrases from a single article submission.

Don’t create your own competition

The best advice for those who are using article marketing for SEO purposes is to not create competition for your website. By writing a topically related article that is not competing for the keywords you are optimizing your website for, you will avoid creating new competition for your website and likely enjoy a bigger benefit from your article marketing endeavors.

James Drakner offers a freelance ghost writing service; professional ghost writing at affordable rates. http://freelanceghostwriter.com

White Hat Magic to Seize a PageRank 7 in 200 Days

Want soaring Pagerank? How about in 200 days?

Refresher first. PageRank is google’s valuation of your website. Your pagerank comes pegged on a scale from 0 to 10.

Uh- okay… so what?

Let’s make it so easy that even your cat would mewl.

Think of Pagerank like real estate pricing. The higher your site ranks on that scale, the more valuable it is in Google’s eyes. You, the webmaster, enjoy explosive benefits the higher your pagerank: your site gets indexed more often, you appear in the top ten placements and people will kill each other to advertise their site on yours. To the tune of thousands of greenbacks a month.

Bottomline: websites of considerable persuasion and influence boast high pagerank.

If your site has less than a Pagerank 4, you’re s nobody. Pagerank 5 means you’re a rising hotshot. Folks would pay $30 a month to place a link on your site. Pagerank 6 means you’re almost a god. Not only would you rank in the top ten search engine rankings for chosen keywords, you’d rake in lotsa moolah from ad revenue.

Are you mewling like a cat yet?

Now that that’s out of the way, let’s hunker down to getting you a Pagerank 7 in 200 days with some white hat magic.

CREATING A SITE OF MASSIVE INFLUENCE

1) Mosey over a few webhosts that allow you to buy domains on cheap. I’d recommend godaddy.com or doteasy.com Purchase at least 40 domains across different C Class IPs. The .info , .mobi and .biz variety go for a dime a dozen. Register them and build up a single page on each one. Fill the pages with Quality Content. No scraped info or you’ll get deindexed. Your bucks would go down the drain faster than cash at a casino. Hire a ghostwriter if you must.

Visit rss-info.com This site provides live streaming feed. You will then channel feed from rss-info.com into each of your 40 domains. Ensure that you select feed relevant to the site content and funnel it using the php protocol. Accomplishing this endows your sites with fresh, updated content that both your visitors and search engine robots would love.

WARNING: do not spam the 40 sites with excessive keywords, hidden text or redirects. Avoid cloaking. If Google bans a handful of your sites for indiscretion, the rest of your campaign founders.

2) Now's the exciting part. Create backlinks to each of these sites from domains that wield extremely high pagerank. It’s easy to accomplish with Netscape.com and NewsVine.com. Now before you get all excited, understand that this tactic will work if you judiciously pick profitable tags. The tag ‘business’ ranks a whopper of a pagerank 7 at netscape. (http://www.netscape.com/tag/business). Listing your 40 domains under this directory gets a pagerank 7 backlink!

3) Amp the power. List your domains at DMOZ and Relmaxtop.com . You’ll garner at least a Pagerank 4 backlink to each site.

4) Post meaningful comments on one or two blogs listed here: courtneytuttle.com/blogs-that-follow/ These blogs have the NoFollow attribute disabled, allowing you to suck in more PR to each of your domains.

5) Post meaningful comments on mattcuts.com, pearsonified.com and scobleizer.com. Google ranks these sites at pagerank 8+. If your sensible comment is approved, you get more rank boosting.

6) Use this string in google search box to find high credibility .edu blogs where you can get quick backlinks from: [[site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "Your-Key-Word"]] If your link appears on a .edu domain, Google accords your mucho respect. In spades. Ensure you write MEANINGFUL comments on these .edu sites, or I’ll disown you and send the Italian Mafia to kick your arse and sink you in the Ganges.

7) Wait for the next PageRank update. Twiddle your thumbs and get fat on some MacDonalds quarterpounders to pass the time.

8) Et Voila! After the next update, the Google Toolbar will indicate that ALL your 40 sites have achieved a shiny PageRank 3 or 4. Man, wasn’t that easy?? (FYI, google updates pagerank every three months or so)

9) Now that your sites wield considerable persuasive influence, I want you to create three new domains and have all original 40 sites link to these.

10) Wait for the next pagerank update and BAM! The three new domains now flex a Pagerank 5!. Hallelujah!! But wait. You don’t want a lousy 5. You want at least a seven. So what you do is to create two new domains and have the three pagerank 5s link to that.

11) Wait again. (do you get the pattern here?) Suck on some fries. Get more girlfriends. Take up racing. Then at the next pagerank update, the Google Tool Bar will bring you news that will wet your pants: GOODGRACIOUSGLORIOUSGOD! The two new domains are now Pagerank 6!! Wait. We’re not done yet. I want you to create a new domain. And guess what? I want you to link the two pagerank 6 sites to your new domain.

12) Wait again. Nuninuninu. By now you should have 10 girlfriends and boast a nice paunch from all those quarterpounders. But so what? After the next pagerank update, your new domain should now be a gloriously persuasive Pagerank 7. Ahh. Now you can kick back and relax. Because with this single website, any other website you link to will be transformed into an instant Pagerank 6. Everyone knows that sites these stellar command unbelievable advertising power. So what you do from here… well, it’s up to your imagination.

13) There are a few more steps to consolidate your explosive position- and you can find them right here: Pagerank 7 Download the PDF and build your empire!

Joseph Plazo is recognized persuasion expert ... but can't persuade his business partners and clients to leave him alone.

He is the author, co-author or creator of several best-selling persuasion, attraction and influence resources. You simply can't be persuaded to miss out on his massive library of free affluence downloads.

Get Your Site Listed Quickly In Search Engines

These ways include submitting the URL, using keywords, using links, and using blogs to get listed quick.

Tip #1: Submit your URL manually to search engines

Search engines like Google, Altavista and Yahoo all have options for you to manually submit your site. Before submitting, however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders won’t touch incomplete sites.

2. Your site is not full of spam and/or excessive use of keywords. Yet again, spiders won’t touch spam sites, which means your site will be skipped over if it contains lots of spam.

When you submit the site, make sure to submit it only once to each search engine. Submitting multiple times to the same search engine will get you no where. In fact, they might keep your site from ever having a chance at being listed on the search engine.

Tip #2: Use keywords to get spiders to come to your site

Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases. In other newsletters, we have covered the correct use of keywords and key phrases, so you might already be familiar with it. If not, we’ll briefly touch on it right now.

Keywords are words that are used frequently on a site that search engines look for. The key to correct usage of keywords is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content for your site, take a second to decide what the content is about. Then make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout the content in a natural, non-distracting way. When you are done writing the content, you should count the number of keywords or key phrases. Then divide that by the total number of words in content. If the number you get is between 1-3%, you’re good to go. If it’s below 1%, try to naturally add in keywords or key phrases. If it’s above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the first site come to your site as a result of the link. Many owners of sites related to yours are happy to post a link to your site on their links page. Some might require what is called “reciprocal linking”. This basically means that if they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. Doing so helps both sites better gain the attention of search engine spiders and helps them both to get listed quickly.

Tip #4: Install a blog on your site

Blogs are extremely popular and quickly listed by search engines. Places like Google are known to index(or list a site/blog) far faster than they list regular web sites. Blogs are listed by search engines like Google within days of being created, whereas it can take weeks and months for search engines to notice a site.
Installing a blog on your site is really easy. All you have to do is install a program such as WordPress on your web site and then use that to make blog postings. If you run a sports site, for instance, you could try making twice a week posts on the blog about sports news. Doing so will help your site as a whole get noticed quicker by search engines.
If you apply just one of the tips above to your web site, you will get listed quicker than expected.

Creating a blog on your web site is quicker than ever before. Do it today and watch how quickly and effortlessly your site gets listed on search engines!


Terry Detty finds press release services and SEO marketing software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newtime and attendance program he's been using.

What is SEO: Myth or Reality? Some Thoughts on Search Engine Optimization

What is SEO? Have you ever though about what you are trying to achieve with search engine optimization, and what you were doing with your website to achieve it? Have you never wondered if there were better ways to get to where you want to be as a result of SEO?

I have – frequently. And I have looked closely at what I am doing with my website and whether or not it improves it. In fact, it is not your website that your have to optimize, but each individual web page. I have come to the conclusion that as Google, in particular, make changes to their requirements in order that you get a high listing – or listed at all for that matter – the less I have to do to optimize my website.

In fact, when I look closely, what I do in SEO these days is simply common sense, and what I should be doing is to design my site to the advantage of my customers. I have had people write to me proclaiming to be SEO experts and criticizing my bad HTML. ‘Crap’ it was called by one, yet my website with ‘crap’ HTML is higher in the search engine listings that theirs. Perhaps they can’t find the right keywords, but they are the experts.

So HTML is not important. We are told that Meta tags are no longer important. So what is left? Ensuring that each page’s title is the same as the keyword it is written round – well, that is just common sense. That is what I would do anyway, so that my visitors would know what the page was about. I should also put these in H1 tags. Ok, that’s simple to do. Nothing mystical there.

What else? Oh, yes. The keyword density. Surprise, surprise, the ideal is to have your keyword once in the first 100 characters and again in the last paragraph of a page with 400 – 500 words. Any more words than that, then put it in once again. Don’t believe anybody that tells you that you must have 1% - 3% keyword density. That means 5 – 15 keywords in a 500 word page! That’s old hat and a fast way to search engine oblivion. These days are over.

There’s not much left of classical SEO to worry about. The two majors that I have left to consider are internal and external linking strategies. Let’s look at external links first. They are important, and Google have stated so, but for how long? There are rumors that back-links are going to become less important since content is now taking second place to artificially formed links.

At one time, Google looked upon links back to your site from another as a sign that your site was considered to be an authority on the subject. I will use the word ‘site’, but it should really be ‘page’ since the Google term is PageRank, and refers to individual web pages, not complete web sites. And rightly so, because if a website thought that your content would be useful to their readers then they would provide them with a link to your relevant web page.

Now, however, links are artificially generated, sometimes software generated, and are effectively useless since, although they appear on a website, they do so from a so-called ‘links’ page that is full of nothing but masses of links. Now, the very websites that links and good keyword density were meant to shove off the web are now appearing back at the top of the listings. No content but masses of links. Google know this, and will likely take some action against it.

Internal linking is a separate subject, and one on which I specialize. The arrangement of your web pages, and design of your internal linking, are critical to achieving good listings on search engines. Not only your internal linking strategy, but also the design of each individual page. There are certain sites that will not get into the top 10 without radical changes, and I have one or two of them due to the content that I want on each site and the function that I want them to serve. Eventually they will as I increase the number of pages, but for the meantime I am not too bothered. I get plenty of traffic anyway.

So that got me to thinking again. Why should I bother much with SEO if all I need do is to design my website logically and make sure that my internal links provide the best possible service to my visitors, without confusing them with dozens of options on each page?

Why should I bother with all these artificial links if I can get good links and lots of traffic through article marketing? And then I realized that I had no need of the links purely as an external SEO tool; i.e. to provide me with better Google PageRank, because I was getting plenty of traffic anyway through people clicking on my links in my articles, or resource boxes.

So I decided not to! I am now going to run a few campaigns with no SEO at all other than the obvious ways of providing my visitors with a good service when they visit my website. Then I will find the truth about the matter. What is SEO: myth or reality?

Peter is not an SEO expert, but somebody that studies the subject. For more information visit Improved Search Engine Rank where he offers to dissect one of his websites that reached the top 5 in Google and Yahoo two weeks after submission. He writes from his website Article Services that is in the top 5 of all major search engines against 850 million others.

SEO Re-analyzed

The Web is probably the only place to get proper information on almost any topic that keeps haunting the human mind time to time. It's important that one gives some thoughts prior to performing the search.

It doesn't matter what ever your search query is, the Web search engine is undoubtedly the best choice to get answered from, and by answers I mean genuine answers that clears all comprehensions. Search engine optimization requires a strong organization that will put you above your competition.

The web has numerous answers to a question that is genuine , sanguine or possibly any thing that the human brain could ever think of asking. These searches are conducted by a set of search spiders. The Search Engines have there own set of algorithm defined by their Engineers to rank the websites.

Theoretically, a spider can begin traveling the internet from a single web page and follows networks of links to grab information from your Web pages. The information it grabs is sorted according to specific algorithms or different criteria when determining their ranking system. One problem of search engine positioning is that search engines are always changing their algorithms. This means that each one will sort out the information that is needed for their database. One engine may consider a particular factor such as "popularity" to be

important while another may look at "themes" to be the most important information.
The spider will visit the web page and perform the following tasks:
1. confirm the existence of the web page; may index at that time or come back at a later date
2. index page content (using partial or full-text indexing)
3. identify all hyper links to other Web resources (this is an indication of popularity and is becoming increasingly important)
4. proceed to follow the hyper links, visiting the referenced Web pages and repeating steps 1-3 above.

Search engine optimization is misunderstood and despised by those who have had consistently failed at using it, or have been repeatedly beaten by those who were successful with it. Success is often created by knowing where to start, and how to scale, and which battles will be lost before they are ever fought. In order to be a successful SEO analyst one has to follow certain rules. These rules are the guidelines and if followed properly will definitely enhance the search.

1)Searching by Means of Subject Directories:If you are clear about the topic of your query, start with a Web directory rather than a search engine. Directories probably won't give you anywhere near as many references as a search engine will, but they are more likely to be on topic. Web directories usually come equipped with their own keyword search engines that allow you to search through their indexes for the information you need.

2)Searching by Means of Search Engines:This is where things start to get complicated. Search engines are trickier than they look!If you understand how search engines organize information and run queries, you can maximize your chances of getting hits on URLs that matter.

And the last but not the least important things. Be specific in your search. Use proper keywords and meta tags. Once you have selected a page to be optimized and the exact search keywords and key phrases we are going to use, all that is left for us to do is insert these keywords in their proper places and we have pretty much completed the optimization process. Search engine optimization is the process of putting selected keywords and key phrases into a given web site, using proper placement techniques and carefully using the correct wording, in direct response to what was said earlier on positioning. That's all it really means basically.

Now coming to an important aspect or rather the negative part of SEO , generally known as black hat SEO. The dark side of SEO known as Blackhat “BH "derives from the white hat and black hat label from the early hacker days. Most people view hackers as someone who is evil and malicious, but really a hacker is just someone trying to learn more about computers, and gain more insight into it. For people that swear by only knowing white hat seo and never meddling in black hat, they are either lying, because everyone gets curious sometime (and let’s not forget, some tactics labeled BH now at some point was considered legal and WH years ago) or they are selling themselves short by not learning as much as they can about SEO.
I think people need to learn both parts. Even if they are so anti-black hat seo, it’s something you have to learn just to know or separate your methods and tactics with when optimizing a website for the search engines.

People who have been optimizing the web for some time now, must keep patience. Sites have risen and fallen in search engine at times. They have also been fluctuations in rankings on a day to day basis. When a search engine puts your website inside the database. Once inside the database the search engine changes their algorithms , thereby changing the rankings of the site. If basic techniques are optimized the site weathers the changes in search engine algorithms. Some search engines change their algorithms every other week to keep their data fresh and relevant.
Being persistent is also important. By keeping accurate records and reviewing them on a weekly or monthly basis chances of completing all necessary tasks are enhanced. Persisting at these tasks helps to go one step ahead of competition. Keeping in mind the theme and name of sites, focus should b kept do that it doesn't slip out of your hand's grasps.
Last but not the least it is important that one continues to upload data on the site on a steady schedule. Keeping these factors in mind marketing of a site in seo becomes more easy.

The Most Important Factors for On-page Optimization

On-page optimization is nothing but techniques that you bring in, while designing the web pages, that are helpful in making the pages Search Engine Friendly. Search engines are trying to provide their users with the most relevant sites for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the rewriting of the website’s text and meta tags is what is known as on-page search engine optimization.

Most Important Factors:- Before you kick start the SEO campaign, it is important to keep in mind the following things in order to achieve on page optimization:-

1. Include your keyword in your Domain Name
It is far better to think about search engine optimization at the very beginning of the process. For example, if it is at all possible, choose a domain name that will allow you to include your most important keyword or search term in your URL.

2. Enrich your Pages with Content
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. This is a major misunderstanding. It is true that your main keywords and key phrases should be in your title tag and your description meta tags, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Search Engines will not recognize that your page is truly about a Product/Service unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.

3. Use different Title Tags for all pages
The most important sentence on any web page is the title tag. The title tag gives the search engine a good indication as to what your page is all about. Incorporate your main keywords or search phrases into your title tag, and keep them at the very front of the sentence. These keywords are more important than your company name.

The title tags of each of the sub-pages of the site should reflect the main content of those pages. Never use the same title tag for all the pages of the site.

4. Description Tag
Just as the title tag is the most important sentence or phrase on any page, the description tag is the most important paragraph on any page. Summarize the gist of your page in two or three pages, again incorporating the keywords and search phrases for which you think people will use when searching for your site.

5. Keyword Research
Here you may need the services of an SEO Professional. Generally people make the mistake by putting lot of keywords and in a hope to attract search engine they do keyword stuffing and ultimately it goes against your seo campaign as search engines treat it as keyword spamming. It is suggested that you find 1 to 3 keywords for your content and concentrate only on these keywords. But if you choose less keywords then you have to research extensively on these keywords to find out which keyword is most crucial. Since there is no point to optimize your website on a keyword that is no one is searching for. So do a extensive research or get a help of some expert to choose the keywords.

6. Anchor Text
So far we have placed the keywords in the strategic places of the web page: the title, the description, the headlines and the body text. Now we have to see that the keywords are included in clickable link text on the page. Whenever you are linking to sub pages or other pages of your site, make sure that your keywords are included in the clickable portions of the links.

7. Webpage Naming
Instead of naming your files as if they didn’t matter, such as page1.html, page2.html, put your keywords and keyword phrases in your file names. If you do a search on Google for any particular item you will see that wherever your search keyword appears it is listed in the Google results in bold text. Usually you will see this bold text in the title that is displayed, and in the descriptive text that Google displays underneath the title.

8. Site Map
Getting all of your pages indexed is so important, that it is also prudent to take another step that will ensure that all of your pages are visited by search engine robots. A site map is a page that has text links to all of the pages of your site. A site map serves two purposes - It helps users to find what they are looking for on the site by providing an outline summary of all of your pages as well helps search engine robots to land on the interior pages. After you build your site map page, be sure to make a link to it from your home page and the other important pages of your website.

In addition to a normal site map page, you can also make an XML site map, upload it to the server and then register it with the Google site map tool. This process is easy to accomplish, and it will supply you with important statistical information from Google as well as help get all of your pages indexed.

Conclusion:-
On-Page optimization is the first step towards getting a high rank in search engines, Off-page campaign's success lies with the On-Page factors. So I suggest before running your SEO Campaign, either work on on-page factors first or include it into your plan. You will get better and fast results if your on-page factors are taken care well.

Sukhdeep Singh Komal is founder and CEO of Soft solutions, SEO company specializing in one-way link building campaigns. Offers natural search engine optimization, corporate blog, Website copywriting and article/ directory submission solutions.

SEO for Baidu

Introduction

Baidu is most popular search engine in China. Google China is second to Baidu. Lots of Internet marketers in the West do not know much about Baidu, and assume its’ ranking algorithm is similar to Google China. It is purely based on the assumption that when it can beat Google in a large market, its’ ranking algorithm should be comparable to Google.

Unfortunately, it is wrong. Baidu’s search result is mixed up with lots of paid links and natural links. It is difficult to distinguish them. In addition, the natural ranking algorithm is not very sophisticated and many spamming and illogical results can be found. According to a study by China Internet Network Information Center (CNNIC) in year end of 2006, Chinese users perceived that Google’s search relevancy is much better than Baidu.

You can click this link and learn more aboutInternet usage in China

Why Baidu can be No.1 in China?

If its’ ranking algorithm is much inferior to Google, how come Baidu can be more popular in China market? There are 4 possible reasons I can think of:

1. According to CNNIC, Google China has server down time and frustrated users.
2. Baidu is developed by local Chinese, driven by patriotism and language friendliness, general Chinese users tend to use Baidu.
3. Baidu was established before Google entered into China market. Thus, Baidu has first mover advantage.
4. Baidu is famous for its’ strong MP3 search and lots of young internet users are searching for songs in MP3 format daily.

However, CNNIC also revealed that white-collar urban professional in major China cities, and citizens with overseas study background tend to use and love using Google China. Usually, their spending power is much higher, and Google China has advantage in this niche.

Optimization Tips You Need to Know

1. Title and Meta Tags

Like Google, Title tag is also very important. Unlike Google, Meta description and Meta keywords tags are still very useful in improving ranking in Baidu. As always, we do recommend clients add meaningful Meta description and keyword tags because they are still important for some popular localized search engines.

2. Content

It is similar to other popular search engines. Your website copies should have keywords you want to optimize. The higher the keyword density, the better is the result. If your keyword density is too high, it can adversely affect search engine rankings in other search engines, however. Therefore, we recommend 6-12% for Baidu optimization.

3. Linking

Unlike Google, Baidu does not have a sophisticated algorithm to determine link relevancy and link quality. Quantity seems more important than link quality. Incorporating keywords in internal anchor text has some positive effect on Baidu ranking.

4. Content Language

Since Baidu is developed in Mainland China, if your site has simplified Chinese, you are easier to get exposure in Baidu.

People may also wonder if English keywords are used in China. From our experience, it really depends on your industry and targeted visitors. For example, English keywords are used by high income office workers, manufacturing and trading firms, or banking professional. If your target is general mass market, Chinese keywords are dominant in frequency of use.


5. Alt Tag

Alt tag with keywords incorporated into Alt text is good for Baidu optimization. However, it is not advised to stuff too many keywords inside.


6. Server

If your site is mainly targeted for Mainland China, we recommend you hosting your site in Mainland China. It helps your Baidu ranking significantly.

It is not essential to get .com.cn or .cn domain names, however.

7. Geographical Market

China is a very big company. Internet marketers are difficult to target every province and city of China. You must determine the location of your high value customers. If they are mainly based in Mainland China, your site should use simplified Chinese. If you are targeting Hong Kong and Taiwan, your site should use traditional Chinese.
Of course, it does no harm if you include both Chinese versions. If the wordings can be more localized to the city or province you target for, it can yield better conversion rate.

Also, Baidu is only popular in Mainland China, particularly in the northern part. In Hong Kong and Taiwan, Baidu is an insignificant search engine player.

Author:
Jimsun Lui is working in a search engine optimization company called Agog Digital Marketing Strategy Ltd. He also manages his personal SEO portal written in Chinese.

Top 5 SEO Mistakes

Search engine optimization is one of the best tools that most Web business owners can utilize in order to be able to make the most out of their business online. Unfortunately, not a lot of website or Web business owners know enough about SEO and what it can do to help them and their business.

If they are able to utilize SEO properly, then they will be able to increase their website traffic, and at the same time improve their sales, giving website owners the advantage over their competition online. Since not all of these Web business owners possess the knowledge of what search engine optimization is all about, and its possible benefits to their online business, they sometimes commit a few mistakes in their attempts to utilize such a program for their advantage. One of the mistakes that Web business owners often commit is that they spend too much time on the design of their website, and not enough time on the content. Keep in mind that the content of your website is more important than the design, which is why people who invest too much money on site designs primarily instead of focusing on its content will only end up wasting it since this will only bring in a few people to visit their website. Instead, try to invest in copywriting initially, and only spend money on the site design later on. Web business owners sometimes forget the importance of great content, and how they should create fresh content. Doing so will greatly benefit their online business since search engines will reward websites that offer fresh content to their visitors, regardless of its format. Some Web business owners tend to overlook this aspect, and they do not implement this in their websites, causing their website to not generate the desired amount of traffic. However, online business owners should not do this if they are only aiming to improve their search engine ranking. One way that they can improve their SEO ranking is by posting blogs or forums that its visitors can use and interact with other users, making them come back for more later on, thereby increasing the generated traffic. This is only possible, however, if the owners add a blog that contains something that can interest their site's visitors. This is where our third mistake comes in. There are some Web business owners who do not bother to offer something unique, especially in their site's content. If you are able to properly optimize your site by offering something unique and interesting to your targeted market, then your site can greatly benefit from the improvement in search engine results since people will be linking to your site through different mediums such as blogs and forums, creating more inbound links later on. Another mistake that online business owners commit is their use of inappropriate keyword phrases. It is important to remember that in order to be able to optimize the search engine result of your website, you need to make sure that you pick the appropriate keyword phrases, especially if you are only a small or mid-sized company. You should use the keywords that your potential customers may use in their search in the Web, and such keywords should be used in specific areas of your webpage. Lastly, Web business owners sometimes do not label their links and images descriptively, making it very difficult for their visitors to know what they are being directed to. Being descriptive as possible not only helps visitors, but it can also help online businesses, especially those trying to market a particular product since Web business owners can use their main keywords and phrases in their link and image labeling, making it easier for them to direct potential customers to their site. Vanessa Arellano Doctor
Search Engine Optimization SEO Company

Websites You Should Be Getting Links From

Everyone knows the importance of links when it comes to increasing your search engine results. The first question you must ask is where to get links from. There are two strategies here.

1. The most effective way to identify the “right” sites to get links from should be based on who is linking to your competition defined by who outranks you on Google for your identified search term. Ideally you should be evaluating who links to the #1 search result in Google for the keywords or keyword phrases you’re optimizing for. If you get the same sites to link to your site in the right way you’ll be in the top position on Google for that given keyword phrase.

There are a variety of methods to determine which sites are linking to the #1 result in Google for the keyword phrase you’re targeting. Begin by identifying which site is in the #1 position for your search term. Once you’ve identified this site, do one of the following:

• Google Search. Go to Google.com and type in the following:

Link: www.competitor.com and press return. Be sure to replace the “competitor.com” with the name of the site you’ve already identified as having the #1 position on Google for your search term.

The result will be a series of sites linking to your competitor. The only downside to this method is that you will not know which sites are more important than others (i.e. number of links linking into those sites, Google PR, keyword content on pages, etc.)

• Alexa. Go to Alexa.com and type in the name of the site you’re researching. Alexa.com is a tool used to measure the popularity of sites using the Alexa toolbar. Because not everyone uses the Alexa toolbar, the information is only directionally correct.

Once you get the resultant website, you will see a number of options listed. To the right of the thumbnail image, click “Sites Linking In”.

This option returns a list of sites that Alexa has identified as linking into the site you’re researching. This can be an adequate starting spot for your link building campaign.

• Online SEO Tools. Using online marketing tools to automatically generate a list of sites linking into your competitor’s site that provides link details (Google PR, Link text, Number of inbound links to competitor’s site, Page title, etc.) is the most effective way to generate a list of targeted sites for your link development efforts.

I’ve personally bought and used about a dozen different products to help me keep an eye on my competition and more importantly build an effective linking campaign. In less than 30 seconds some of these tools let you know exactly which sites are linking to the #1 positioned website and give you the information needed to contact them and request a link.

You can use whatever tool you want as long as it provides you a list of sites linking into your competitor and a way to prioritize that list. If you start to develop links from the highest quality sites first, your climb to the #1 spot on Google will happen that much faster.

• Identify Authority Websites. Authority websites are those sites linking to 3 or more of your competitors. You can save time by using an online SEO tool to find these sites. If you do not have a tool at your disposal, you can accomplish this manually using the following method:

1. Search for competitive sites by visiting Google and searching for your most important search term.

2. Create a spreadsheet of the top 100 sites “linking in” to each of your top 5 competitors (Microsoft Excel is a good tool for this)

3. Sort Alphabetically

4. While looking at the list, see if any of the website URL’s are duplicated across your list. If the site appears 3 or more times, highlight it.

5. Once you’ve developed your list of competitive sites, you should visit each one to determine how your competitors are listed.

Once you’ve identified your Authority Websites, contact them. Model the strategy that your competitors have used. If these sites are Directories, look for a directory submission form. If the links are from articles that your competitors submitted, submit your own. If all you can locate is an email, ask the webmaster to include your site. You may also suggest a link exchange if the opportunity arises.

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To discover how toimprove search engine rankings on Google and other major search engines vist http://www.webmastersbookofsecrets.com and the Marketing Blog.

Search Engine Optimization for Dynamic Websites

One of the major issues which have always raised questions among the search engine optimization fraternity is" Search Engine Optimization (SEO) for Dynamic Websites". In this whitepaper, we will show you how to optimize dynamic websites for top search engine rankings. But, first the basics.

What are "Dynamic Websites"?

Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page.
Here isa sample dynamic URL-
http://www.bbc.co.uk/cgi-bin/search/results.pl?q=%22dynamic+websites%22&tab=news &go=homepage
As per the above example of www.bbc.co.uk, the dynamic part (i.e. the part) of the URL which changes as per surfer request is the part after the question mark (?)

What are the problems that search engines face in indexing Dynamic URLs?

1. Search engines often consider a dynamic URL as an infinite set of links.

2. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page. As session ids of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.

3. Proceeding with the same logic presented in point #2, indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines to present with the most relevant information in the fastest possible time.
Here is what Google says about indexing of dynamic websites-
Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages. However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. (Source - http://www.google.com/webmasters/)

What are the options that you have in order to make a search engine spider index your Dynamic URLs?

1. Use of softwares - Exception Digital Enterprise Solutions (http://www.xde.net ) offers a software which can change the dynamic URLs to static ones. Named XQASP, it will remove the "?" in the Query String and replace it with "/", thereby allowing the search engine spiders to index the dynamic content.

Example -
http://www.my-online-store.com/books.asp?id=1190 will change to
http://www.my-online-store.com/books/1190.

The latter being a static URL, it can easily be indexed by the search engine spiders.

2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by search engines is using CGI/Perl scripts. Path_Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information). In order to fix this problem, you'll need to write a script that will pull all the information before the query string and set the rest of the information equal to a variable. You can then use this variable in your URL address.

Example - http://www.my-online-store.com/books.asp?id=1190

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=1190" is assigned a variable, say "A". The dynamic URL http://www.my-online-store.com/coolpage.asp?id=1190 will change to http://www.my-online-store.com/books/A through CGI/Perl scripts which can easily be indexed by the search engines.

3. Re-configuring your web servers-

Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that search engines can index. This module however, isn't installed with Apache software by default, so you need to check with your web hosting company for installation.

ColdFusion - You'll need to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Creation of a Static Page linked to an array of dynamic Pages - This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for search engine rankings. Include a link title for all the product categories, place appropriate "alt" tag for the product images along with product description containing highly popular keywords relevant to your business (you can conduct keyword research for your site through http://www.wordtracker.com). Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines.
How Amazon.com, Earth's Biggest Bookstore, coped with the issue of indexing of dynamic URLs?

A search in Google for internet marketing books, yielded a result that takes you directly to the appropriate dynamic page at Amazon - http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.
Since the above URL does not contain any query strings, all search engines can index Amazon.com's products. Amazon.com uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs search engine index friendly.

Conclusion
Even a few years back, most of the major search engines did not index dynamic URLs, thereby often preventing top search engine rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google's numero uno position is currently being threatened by Microsoft's MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC Search Engine industry.
To read more articles click on http://www.searchengine-optimization-guru.com/seo-whitepapers.html

Author BIO – With over 100 clients, SEOguru Technologies, a SEO, SEM and web development agency, delivers measurable returns of your marketing investment through its various solutions.

How To Choose the Right SEO Content Services

Much discussion and is found there outside in various forms such as the forum, the E-zines, the blogs and the sites which help to inform you on what occurs in the world of SEO. SEO satisfy without any doubt and anywhere read it to you, are the same message… that it is absolutely A must have if you want to gain any normal positions in the search engines. Consequently we enter the whole not very about the services content with SEO. The questions arise as for which companies can really provide these services in the suitable way.

Before I enter the way of correctly seeking a service content with SEO worthy of your time, I want to put a question initially, a little a personal question about your character. How much easily are you persuaded in products and services? Now, to be right I am not provocative your intelligence which I want to make a remark. The point being that the majority among us are generally in position which we worked very hard and want to see paying with far all our hard work. Knowing this passion we make have chosen companies to attack on us like robbers. Yes, these companies know that we are desperate for results, that we have a certain quantity of funds which we are been willing to sacrifice in the name of gaining the exposure and the prey on these things to oblige us to buy their products with their astonishing words and promise to make our money behind on our small investment.

This really indicates about us? I say to us because we all are in same position. It indicates that we know the results which we want really sure but not on the way in which to obtain it. We know enough to enter our individual’s hours of expenditure of our hour to appear outside even if at the end it does not establish. Worse still, we will continue to test until we obtained it right. Now, I hope that I obtained to you thinking because what is next can be one of the largest savers of time when I can never offer to you. We know that in order to obtain results on the World Wide Web which you must be found in the search engines and not simply but in the higher search engines. When I say “the higher search engines” what comes to mind? I bet that we all have at least 1 of 2 that that flickered with our heads immediately (Google and Yahoo). Yes there are others, but we know asset' on this subject to understand that these 2 for sure us must rise to the top above. We also know that we need the contents of quality which begins usually our search for service content with SEO.

Here a small list to quickly help you to weed by all exaggeration and promises to make tons of the money:

1. No SEO Content Service can guarantee any position with any keyword, because only the Search Engines really know how they work and they know they change all the time which in return changes results.

2. Search for a service online and look for those sites that are getting natural results. What I mean is, make sure they are found on the first and second pages and not in the paid advertisement areas. Why choose a company that is not getting results in a manner that they are now offering you as a service? Because it means that possibly they can't!

3. Read the content of the website you are researching carefully and decide if it makes sense or not. This is important because some services know how to fill up a site with keywords but when you get to reading it, it is not clear what they are writing about. Example here is you do a search find a site on the first page of Google, you think "alright, I found a company that can do what they say" but then you read through the content and you are totally lost now and not sure what they are offering. Do you want to loose business because people are unclear about what you offer?

4. Start a dialog with the company you found and see if they are responsive to you. Look for things like a way to contact them online and on the phone. I am sure you don't want to sign up for a service, pay them and now you are waiting for your services to be taken care of and now you are wasting more time.

5. Watch out for mass marketing emails and phone calls of people trying to sell you their services and saying all the right words. Yes, look at 1 -4 here and make sure you can apply these tips.

6. Watch out for companies who look you into long term contracts! These "seo experts" will convince you that you need to be on a program for a long time to get results. While this may be true, that doesn't mean if for some reason you need to stop because after 6 months you are not seeing any results that you must stay with them. A true SEO Company will not need to lock you into a long term contract because if they provide the services they claim there should be no worries then.

7. Understand most of all that there are no instant results in SEO services. To get natural results this does take time. Know also that when using SEO Content Services this is to help build your sites reputation to the search engines as a trusted source and a site that delivers what the searchers are looking for.

To sum this up, choose based on real results not empty promises. Many SEO services or even tools have no real effect without quality SEO content. Filling your site up with a ton of keywords but not focused on giving people facts about your company and services is only going to hurt you. Pick the SEO Content Service that can provide you with your needs.

http://www.promotion-seo.com/
About The Author: Sarfaraz Khan has been writing and providing these services for over 4 years.