Link campaigns are good thing when done correctly; we would say they are a necessity in today's SEO world. But linking to bad neighborhoods are a sure way to lose your rank in Google. If you aren't careful about who you are linking to you can easily disappear overnight. Basically, while you may be ethical and do everything right linking to someone who isn't can be considered guilt by association. Always verify your links to other sites. Make sure they have page rank in Google and are indexed by Google. Try searching for their URL to see if they are indexed. Avoid linking to any sites that use spamming techniques to increase their search engine rankings. Regularly checking outbound links from your site and removing any offenders is a good idea.
A few site types to avoid:
- Free-for-all link farms
- Adult sites
- Gambling sites
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